New virtual reality program for young cancer patients aims to lift their spirit

c22rcvzw8aammdThe USC Norris Comprehensive Cancer Center has teamed with a nonprofit on a virtual reality initiative for patients in the Adolescent and Young Adult Cancer program at USC (AYA@USC).

The initiative aims to provide a library of curated cinematic and interactive VR experiences using the most advanced media technology available to lessen a patient’s discomfort and anxiety with quality entertainment.

“The AYA@USC program aims to heal the whole person, not just the cancer,” said David Freyer, professor of clinical pediatrics and medicine at the Keck School of Medicine of USC and co-director of AYA@USC. “The Virtual Reality Patient Initiative will provide an important emotional benefit to our patients that cannot be achieved through medicine alone.”

By Mary Dacuma | USC News

Photo/Courtesy of Springbok Cares

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About Peter Coffaro 1149 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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