Docs Want Convenient Educational Simulation, and It’s Coming

three-devices-layoutVeteran video game developer Sam Glassenberg stumbled onto an accidental gold mine just trying to help his anesthesiologist father.

Glassenberg, who calls himself the “black sheep” game developer in a family of physicians, used to putter around making medical simulations on request, and coincidentally found, or confirmed, a tremendous pent-up demand among clinicians for realistic training content.

“A couple years ago my Dad asked me to build him a simulation for his residents, and I threw it in the (Apple) App Store, basically because I didn’t want to have to load it onto their iPads individually, and I didn’t think about it again,” Glassenberg said. “The next time I checked, it had an audience of 100,000 users. Efficacy studies showed it improved performance. Stanford Medical School pre-loaded it on their iPads. It got completely out of hand.”

By Greg Goth | MD&DI

Image Credit: Level EX


About Peter Coffaro 1148 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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