Keeping up with the rapid pace of change in healthcare is challenging but essential, and understanding factors like demographic shifts, technological improvements and government initiatives are critical to the success of any orthopedic practice. In a recent Becker’s Spine Review article, Merge Solutions Manager, Troy Oliphant, explored a number of important trends that will impact the orthopedic market in 2017. Below are a few to consider.
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.
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