Microsoft HoloLens helps medical equipment maker hone sales pitch

April 1, 2017 Augmented Reality, Health Care, Microsoft, Stryker

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Microsoft’s HoloLens has found a home in healthcare, potentially breathing new life into what has been spotty deployment of immersive digital solutions in enterprises.

Medical equipment maker Stryker is using the headset to help show customers how its surgical tables, light fixtures and displays will look in their operating rooms (ORs). HoloLens serves as a planning and design tool for sales pitches, saving Stryker the time, money and effort it typically spends to demonstrate its wares.

“We have a diverse base of individuals interested in how that operating room is going to look and operate,” says Andy Pierce, Stryker’s president of global endoscopy. “HoloLens enables them to reach that stakeholder base to demonstrate options for customers and do it cost-effectively.”

Enterprise immersion tech adoption remains low

Virtual reality products such as Oculus Rift immerse consumers in a digital world and augmented reality applications such as Pokemon Go overlay digital information over the physical world. HoloLens is perhaps the most prominent product for mixed reality, in which you interact with digital and real-world objects, typically holograms, while maintaining your presence in the physical world.

By Clint Boulton | CIO

Illustration Credit: CIO

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About Peter Coffaro 491 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.