From Farmer to Fortune, How One Medical Device Revolutionized An Industry

Entrepreneur helps those with lower leg injuries, shares secrets to success

LOS ANGELES, Calif. – (March 19, 2018) – Each year, many entrepreneurs bring their products to market. Yet, research shows that the majority of them will not make it. Among those new products each year, there will be rare items that not only make it, but that completely revolutionize an industry. That’s exactly what happened with the iWALK2.0, a medical device that is essentially giving crutches and scooters a run for their money and longevity. In fact, the company has seen such success from the sales of the device that they expect to hit their 100,000th unit sold this year.

“Crutches have been around for 5,000 years, but the iWALK2.0 has already earned its place in the industry as the device of choice for those who have a lower leg injury,” explains Brad Hunter, the innovator of iWALK2.0 and the chief executive officer of the company, iWALKFree, Inc.  “Not only have we won multiple awards for the device, but the feedback we’ve gotten and the sales statistics we’re experiencing all point to a robust future for the iWALK2.0.”

The story of the iWALK2.0 begins with a farmer who created the original version to give himself an easier way to be more mobile while recovering from a lower leg injury. Little did he know he was sitting on a billion dollar idea. It was when Hunter came along and saw the potential in the product that the idea was brought to fruition for the mass market. Hunter purchased half of the company, took the device concept to a whole new level, and introduced it to the world.

During Hunter’s first year, the company had a million dollars in sales, confirming what Hunter had suspected, which was that this was going to be a successful product launch. A serial entrepreneur, he was no stranger to the hard work and dedication that it took to help products find their place in the market. While the device continued to do well, it really saw a huge increase in interest and popularity when Harrison Ford was seen using it. Ford then used it again, for a different injury, which further boosted awareness. Since that time, additional celebrities and athletes have used it, including surfer Kelly Slater and hockey player Nick Bonino, among others.

Hunter knows that there is more that goes into a successful company than just having a great product. His secrets to entrepreneurial success include:

  • Have a clear vision before you start anything, and stick with it – no matter what.
  • Do your homework and lay a strong foundation before you make your first commitment.
  • If others say you can’t do it, prove them wrong.
  • Don’t give it 100%. Give it 150%… or more.
  • Hope for the best, but plan for the worst.
  • Mediocrity is the enemy of excellence.
  • Build a strong team.
  • Watch your finances – daily.  Always know exactly where you are.
  • Be proficient at changing hats minute by minute.  Advanced multi-tasking capabilities are essential.
  • Know when to quit. Here’s a hint – never.

“Creating a truly great product is really hard. Building a truly great company is even harder,” adds Hunter. “But if you are dedicated to your vision, work hard, and believe in what you are doing you will increase your chances of success. Believing in yourself is a large part of the equation. I’m thrilled with where the iWALK2.0 is and in its future.”

Sales have soared, the company has won awards for the design and concept of the device, and it is literally revolutionizing the industry. Increasingly, people are opting for the iWALK2.0, which resembles a high-tech pirate’s peg leg, and makes it easier for them to be mobile while they are recovering from a lower leg injury. The iWALK2.0 attaches just below the knee, attaching to and recruits the user’s leg, giving people the ability to stand and walk as they normally do, thus replacing the need for crutches or a scooter. With this route, they are hands-free, which allows them to do things they are used to doing, such as walking their dog, drinking their coffee, using their cellphone, or carrying groceries. In 2017, sales were up 50% over the prior year, and on Amazon the sales were up 154% over the prior year.

The iWALK2.0 is hands-free, easy to learn to use, it’s intuitive, and safe. From the knee up, the leg is doing the same walking motion that comes naturally to it. The device is essentially a temporary lower leg, which gives people their independence and mobility back as they recover from an injury. The device is pain-free, and makes it possible for people to engage in many of their normal routine activities, such as walking the dog, grocery shopping, and walking up or down stairs.

Clinical research, the results of which are on the company website, shows that patients using the iWALK2.0 heal faster, and have a higher sense of satisfaction and a higher rate of compliance. The iWALK2.0 sells for $149 and is available online and through select retailers. Some insurance companies may cover the cost of the device. The device can be used with a cast or boot, and comes with a limited warranty. For more information on the iWALK2.0, visit the site at: http://iwalk-free.com. To see a video of the iWALK2.0 in action, visit: iWalkFree.

About iWALKFree

The iWALK2.0 is a hands-free knee crutch, made by iWALKFree, Inc.  It’s a mobility device used instead of traditional crutches and knee scooters. It offers more comfort and independence, with the hands and arms remaining free. The device offers people a functional and independent lifestyle as they are recovering from many common lower leg injuries. For more information on the iWALK2.0, visit the site at: http://iwalk-free.com.

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Contact:
Cher Murphy

About Peter Coffaro 461 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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