Keeping an Eye on the Latest Trends in Medtech

From artificial intelligence and augmented reality to the medical Internet of things, an expert discusses the hottest trends in medtech and offers tips on how industry players—big and small—can stay competitive.

As we all know, the medtech industry is constantly evolving to accommodate new technologies and increased access to healthcare solutions. By leveraging innovation, the industry is finding new ways to transform how patients receive treatment, especially in an increasingly digital, customer-centric industry.

A variety of different trends have shaped the industry over the past few years, and a few new trends on the horizon are already beginning to offer a bevy of different opportunities for medtech players big and small. But which of these trends are worth keeping an eye on?

Arda Ural is a partner in Ernst & Young’s Transaction Advisory Services practice in New York, where he focuses on the pharmaceutical, biotechnology, and medical technology sectors. He previously served as senior vice president of marketing and sales for a startup biotechnology company called Eyetech and is the co-author of several whitepapers about bio-pharmaceutical strategy.

As an expert on industry trends, Ural will speak at the MD&M East Medtech Education Hub in New York this summer, where he will discuss the convergence of healthcare and technology, as well as the latest medtech trends.

Ural recently spoke with MD+DI to preview his talk and share a few insights on the industry’s latest trends. He also offers up some advice for some of the smaller players in the industry, in addition to providing a few tips on how to stay competitive in today’s market.

By Kristopher Sturgis | MD+DI

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About Peter Coffaro 602 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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