3 Startups Using Augmented Reality in Surgery

Tech billionaire Peter Thiel famously said, “We wanted flying cars, instead we got 140 characters.” The comment obviously refers to how technological promises often fall short of expectations. While there are plenty of companies building flying cars (or, as we call them, helicopters), his point is a valid one. Take the example of the behemoth startup Magic Leap, which teased us for years with awesome-looking videos of whales doing Seaworld tricks in your living room. Instead, we got some vague-looking steampunk glasses that you can use to play Angry Birds in your living room. That doesn’t mean augmented reality (AR) is a failed technology. Far from it. AR is being used today in real-world applications, perhaps none more exciting than surgery.

We first started documenting this trend of augmented reality in healthcare settings a couple of years ago with companies like Augmedix, a startup out of San Francisco that has now raised $63 million for its AR platform that pairs up with Google Glass. Augmedix provides physicians a hands-free way of pulling up patient data and recording medical notes without the need of a computer. The company claims its AR platform helps save doctors about two hours a day, time they can spend on more worthy malpractice pursuits. Since then, we’ve done some deep dives into how virtual reality is also being used in healthcare. We decided it was time to revisit the topic with AR and look at how startups are applying the technology for surgery.

By nanalyze

Image Credit: Augmedics

READ MORE

About Peter Coffaro 536 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

2 Comments

Leave a Reply

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.