What Does It Take to Develop a VR Solution in Healthcare

An expert lays out how the medtech industry can adapt to Virtual and Augmented Reality changing the healthcare landscape.

Technology is changing the face of healthcare as we know it. Virtual and Augmented Reality that once were associated only with game and film industries are now becoming a real game-changer in healthcare. Gone are the days when students practiced on real patients. Today, VR and AR solutions can not only improve medical education and training but also provide profound patient treatment, medical rehabilitation, consultation, and diagnosis. What’s next?

AR & VR in Healthcare: The Industry Landscape

A recent report by Research and Markets states that augmented and virtual reality in the healthcare market reached $769.2 million in 2017. Experts predict that this figure will grow to $ 4,997.9 million by 2023. According to the Goldman Sachs Global Investment research, the application of VR and AR in healthcare will take second place after video games in terms of the market size in 2025.

In spite of such positive growth prospects, AR and VR are not widely adopted across the healthcare sector as yet. It’s true, virtual reality has gained much attention in recent years. However, it’s still in its infancy. As the report by Research and Markets claims, the key players in the market for AR and VR in healthcare are Google (US), Microsoft (US), Psious (Spain), Mindmaze (Switzerland), Medical Realities (UK), and Oculus VR (US). Despite the great hype and investment that flows from these corporations, there are three major hurdles that hold back VR and AR to be applied on the full-fledged scale.

Three Hurdles That Hold Back VR and AR Adoption in Healthcare

Lack of killer content

From a user’s perspective, compelling VR content that would transfer them into the new reality and provide quality experiences is exactly what is most valued. A recent survey by VR Intelligence and SuperData found out that 52% of respondents believe that lack of content is a great barrier against the adoption of VR.

In the healthcare sector, this problem is especially critical, since patient outcomes are dependent on how good the content is. Thus, the key challenge healthtech is facing now is producing quality VR applications for a variety of platforms and needs. Therefore, healthtech VR startups need to make sure they have the right talent, including skilled 3D artists, VR programmers, experienced designers and other specialists that can craft engaging content that will live up to the potential of the VR technology.

By Marta Hlova | MD+DI

Image Credit: ImmersiveTouch


About Peter Coffaro 629 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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