Osso VR Uses Virtual Reality to Train Medical Device Sales Students

October 29, 2018 Medical Devices, Orthopedics, Sales, Virtual Reality

Osso VR has partnered with the Medical Sales College so students can now access surgeon-level experiences in VR.

Osso VR, a virtual reality surgical training technology company, announced today its partnership with the Medical Sales College, the only licensed and regulated college for world-class medical device sales education. As the first medical sales educational institution to embrace this innovative and emerging technology, students can now access surgeon-level experiences in VR on how to use and support the devices they will be selling. Osso VR’s surgical training technology provides on-demand, educational experiences that are effective, repeatable, and measurable. This gives the students, across all campuses, the ability to practice one-on-one or as a group more often in a hands-on virtual environment.

“Many people don’t realize how crucial the medical sales rep’s role is during a surgery,” said Jim Rogers, CEO at Medical Sales College. “They are in the OR helping guide the surgeon from start to finish, so it is very important they get practice in that environment. We are always looking for new ways to better prepare our students and maximize their chances of job placement post-graduation. Eventually, they will have a direct influence on surgical outcomes, and now, they can be confident that they will be ready for the challenging environment of the operating room.”

By Orthopedic Design & Technology

Image Credit: Osso VR

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About Peter Coffaro 605 Articles

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.