Robotics, AR and VR are poised to reshape healthcare, starting in the operating room

About 20 years ago, a medical device startup called Intuitive Surgical debuted the da Vinci robot and changed surgical practices in operating rooms across the United States.

The da Vinci ushered in the first age of robotic-assisted surgical procedures with a promise of greater accuracy and quicker recovery times for patients undergoing certain laparoscopic surgeries.

For a time, it was largely alone in the market. It has skyrocketed in value since 2000, when the stock first debuted on public markets. From the $46 million that the company initially raised in its public offering to now, with a market capitalization of nearly $63 billion, Intuitive has been at the forefront of robotic-assisted surgeries, but now a new crop of startups is emerging to challenge the company’s dominance.

Backed by hundreds of millions in venture capital dollars, new businesses are coming to refashion operating rooms again — this time using new visualization and display technologies like virtual and augmented reality, and a new class of operating robots. Their vision is to drive down the cost and improve the quality of surgical procedures through automation and robotic equipment.

“There were 900,000 surgeries done using surgical robotics out of a total of 313 million surgical procedures,” globally, says Dror Berman, a managing director of Innovation Endeavors.

Berman is an investor in Vicarious Surgical, a new robotics company that plans to not only improve the cost and efficiency of surgical procedures, but enable them to be performed remotely so the best surgeons can be found to perform operations no matter where in the world they are.

“Robotics and automation present multiple opportunities to improve current processes, from providing scientists the opportunity to vastly increase experimental throughput, to allowing people with disabilities to regain use of their limbs,” Berman wrote in a blog post announcing his firm’s initial investment in Vicarious.

The $3.4 billion acquisition of Auris Health by Johnson & Johnson shows just how lucrative the market for new surgical robotics can be.

That company, founded by one of the progenitors of the surgical robotics industry, Fred Moll, is the first to offer serious competition to Intuitive Surgical’s  technological advantage — no wonder, considering Dr. Moll also founded Intuitive Surgical.

By Jonathan Shieber | TechCrunch

Image Credit: Jonathan Shieber / TechCrunch

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About Peter Coffaro 504 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com. Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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