How Big Tech Companies Are Disrupting the Digital Health Market

In the last five years, big tech companies such as Amazon, Microsoft and Alphabet have been trying to gain a firm foothold in the digital health market. And there’s a simple explanation for this: the aging baby boomer and the rising cost of healthcare.

Wearable technology in combination with Artificial Intelligence (AI) is being used to detect health conditions such as heart disease, stroke and cancer. AI is enabling doctors to perform robotic surgery with precision, reducing the risk of post-surgery complications. Surgeons are also routinely utilizing Augmented Reality (AR) and Virtual Reality during surgical procedure.

Last year, Microsoft launched Healthcare NExT, a new initiative aimed at transforming the healthcare sector by leveraging its existing AI work and Azure cloud resources, reports MicroSmallCap. Microsoft said its new service will help healthcare companies store patient data in the cloud and a Healthcare Bot service that will be integrated with Electronic Health Records. To facilitate this, the tech giant is integrating robots, voice recognition, and cognitive services into new collaborative healthcare applications.

In January, Verily, the life sciences division of Alphabet, Google’s parent company, raised $1 billion from investors to support its healthcare projects beyond merely research. This funding should help Verily advance their ongoing projects in healthcare. Many of the projects on which the company is working are focused on research. One example of such project is a study being conducted in conjunction with Gilead Sciences–a research-based biopharmaceutical company–that aims to identify the genomic cause of inflammatory disease.

By Sam Draper | Wearable Technologies

Image Credit: Microsoft


About Peter Coffaro 510 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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