How Big Tech Companies Are Disrupting the Digital Health Market

In the last five years, big tech companies such as Amazon, Microsoft and Alphabet have been trying to gain a firm foothold in the digital health market. And there’s a simple explanation for this: the aging baby boomer and the rising cost of healthcare.

Wearable technology in combination with Artificial Intelligence (AI) is being used to detect health conditions such as heart disease, stroke and cancer. AI is enabling doctors to perform robotic surgery with precision, reducing the risk of post-surgery complications. Surgeons are also routinely utilizing Augmented Reality (AR) and Virtual Reality during surgical procedure.

Last year, Microsoft launched Healthcare NExT, a new initiative aimed at transforming the healthcare sector by leveraging its existing AI work and Azure cloud resources, reports MicroSmallCap. Microsoft said its new service will help healthcare companies store patient data in the cloud and a Healthcare Bot service that will be integrated with Electronic Health Records. To facilitate this, the tech giant is integrating robots, voice recognition, and cognitive services into new collaborative healthcare applications.

In January, Verily, the life sciences division of Alphabet, Google’s parent company, raised $1 billion from investors to support its healthcare projects beyond merely research. This funding should help Verily advance their ongoing projects in healthcare. Many of the projects on which the company is working are focused on research. One example of such project is a study being conducted in conjunction with Gilead Sciences–a research-based biopharmaceutical company–that aims to identify the genomic cause of inflammatory disease.

By Sam Draper | Wearable Technologies

Image Credit: Microsoft

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About Peter Coffaro 682 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the orthopedic industry. Recognized by MedReps.com as one of the top medical sales influencers in the industry; he has 10 years of combined sales management experience and has held positions as a Director, General Manager and Distributor. Peter has worked for some of the top orthopedic companies in the world - Zimmer, DePuy and Stryker. He is also the founder of OrthoFeed: a popular blog that covers orthopedic news and emerging medical technologies. Peter is a three-time Hall of Fame award winner at Johnson and Johnson and has an extensive background in organizational development, business development, sales management, digital marketing and professional education. Peter holds a B.S. degree in Biology from Northern Illinois University.

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