As Congress Zeroes In On Health Costs, Medical Device Makers Ready Their Story

As Congress brings drug makers, PBMs and others in the healthcare industry in for hearings on the rising cost of medical care, the medical device industry says its armed and ready to go, a top executive says.

Kevin Lobo, the CEO of the giant medical device maker Stryker, is ready to launch an educational campaign of members of Congress and the public at large on the share of medical spending device makers are responsible for in his new role as chairman of the board of the Advanced Medical Technology Association (AdvaMed). AdvaMed represents the world’s biggest medical device and technology companies including Abbott Laboratories, Johnson & Johnson, Medtronic and hundreds of startups and smaller firms.

Though the price tag of a medical device can be four- or five-figures and certainly plays a role in the five-figure cost of a heart surgery, knee or hip replacement, it’s an innovation that tends to be a one-time expense for an insurer, the government or a one-time co-payment or deductible for a patient with coverage.

“And you don’t pay any more after that,” Lobo said in a conference call with healthcare reporters Friday as he begins his two-year term as chair of the board of AdvaMed. “We will make sure that is well understand especially among new members of Congress.”

The new AdvaMed chairman said the share of total U.S. health spending attributed to medical devices has been around 6% for three decades. And dipped to 5.2% in 2016, according to figures AdvaMed discussed Friday.

Lobo vowed to communicate medical device makers story on costs more loudly than in the past and “more directly” to Congress, particularly to the more than 90 new members elected in last year’s midterms.

By  | Forbes

Image Credit: Stryker

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About Peter Coffaro 629 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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