The Future of Orthopedics is Digital

Over the past four years I have been on a spiritual journey of orthopedic discovery and self-reflection. That journey has led me to where I am today. I believe the future of orthopedics is digital. For me, digital orthopedics encompasses 3-D printing, robotic surgery, artificial intelligence, virtual reality, augmented reality, wearables, and telehealth. As most of you already know, I have been an outspoken supporter of these emerging technologies. I believe they represent the next evolution in orthopedics.  If you’ve been paying attention, you have already noticed that the industry has started to trend in this direction. Many of the top orthopedic companies have started to adopt these technologies. The primary focus of this year’s AAOS Annual Meeting in Las Vegas was Digital Surgery.

The OrthoFeed blog was born out of a desire to gain knowledge and a better understanding of the future of orthopedics. Let’s face it, our industry has gone through a lot of change and will continue to evolve for years to come. If we don’t change and evolve with it, we will become extinct. OrthoFeed has been a real blessing to me. It’s opened doors and given me an opportunity to network with orthopedic and digital health industry experts that I most likely would not have had the opportunity to meet.

About a year ago, a new VR start-up caught my eye. This company was founded by Dr. Danny Goel, an orthopedic surgeon still in practice seeing patients and operating and Rob Oliveira and Colin O’Connor, 2 high end game developers.  They are based in Vancouver, British Columbia and backed by the prestigious AO Foundation. Their mission is to develop world class orthopedic surgical training on a global scale. How cool is that! In November of 2018, they secured $2.3 Million in Series A funding led by AO Invest. In April of this year, they partnered with 10 North American universities and medical institutions to bring their orthopedic virtual reality training platform into the surgical classroom. They also have business relationships with some of the top orthopedic companies in the industry and are now accredited by a CPD provider of the Royal College of Physicians and Surgeons of Canada.

I’m excited to announce that I have accepted the position of Vice President of Sales and Marketing with Precision OS. We will be establishing a satellite office in Seattle, WA to better serve our customers in the United States. Please contact me if you’re interested in virtual reality and want to be a part of the future in orthopedics. I would love to show you what Precision OS has to offer.

At Precision OS, we have a unique opportunity to transform surgical training, health care delivery and bring real value to the orthopedic community. It’s not every day you get to say that. Who’s with me?!

Wishing you all the best,

Peter Coffaro
VP of Sales & Marketing
Precision OS
peter.coffaro@precisionostech.com

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About Peter Coffaro 682 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the orthopedic industry. Recognized by MedReps.com as one of the top medical sales influencers in the industry; he has 10 years of combined sales management experience and has held positions as a Director, General Manager and Distributor. Peter has worked for some of the top orthopedic companies in the world - Zimmer, DePuy and Stryker. He is also the founder of OrthoFeed: a popular blog that covers orthopedic news and emerging medical technologies. Peter is a three-time Hall of Fame award winner at Johnson and Johnson and has an extensive background in organizational development, business development, sales management, digital marketing and professional education. Peter holds a B.S. degree in Biology from Northern Illinois University.

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