This telemedicine system could get medtech sales reps back to ORs

Daniel Hawkins’ surprise isn’t a matter of what, but when.

The successful medtech executive and former Shockwave Medical CEO fully expected medical device makers would see Avail Medsystems’ telemedicine system as a more efficient way for sales reps to sit in on surgeries.

By Hawkins’ projections, Avail’s system would eliminate much of the time sales reps take traveling from operating room to operating room by allowing them to communicate with surgeons via camera and audio connections.

But Hawkins still didn’t expect demand for the system to come this quickly because no one could have predicted a pandemic.

“We would have been where we are today in three to four years,” Hawkins said in an interview with MassDevice. “What COVID-19 did was speed it all up … COVID put a white-hot spotlight on a problem that was already there.”

Avail’s solution is creating a communication network to connect medical sales reps to operating rooms. To build this network, Avail is providing its Avail System — a self-standing unit equipped with a camera to capture images surgery and a monitor to give surgeons access to information and input from outside the operating room —to hospitals at no cost.

Medical device reps, meanwhile, can connect with surgeons inside the OR using their tablets and an application created by avail. This week, the company also announced the launch of Avail Portal, a web-based system that allows users to manage schedules and communicate with surgeons.

To access the network, medical device companies will need to subscribe to Avail’s network. Avail would charge its member companies for each minute of communication. The hospitals would pay no fee.

By  | MassDevice

Image Credit: Avail Medsystems


About Peter Coffaro 457 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 25 years of progressive management success within the medical device industry. Recognized by the World Journal of Orthopedics, Exponential Healthtech, and as one of the top medical sales influencers in the industry; he has 10 years of combined sales management experience and has held positions as a Director, General Manager, Distributor, and Vice President. Peter has worked for some of the top orthopedic companies in the world - Zimmer, DePuy, and Stryker. He is also the founder of OrthoFeed: a popular blog that covers digital orthopedic news and emerging medical technologies. Peter is a three-time Hall of Fame award winner at Johnson and Johnson and has an extensive background in organizational development, business development, sales management, digital marketing, and professional education. Peter holds a B.S. degree in Biology and Chemistry from Northern Illinois University.

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