Virtually Scrubbing in to the OR from Anywhere in the World

Proximie, a plug-and play hardware-agnostic platform, uses augmented reality (AR) to allow remote collaboration.

“What I recognized as a surgeon who has spent a lot of time both in the operating room and [in] working with a lot of the medical device companies was we are often hindered by our physical presence,” said Dr. Nadine Hachach-Haram, founder and CEO of Proximie, in an interview with MD+DI. Finding a way to get around that was the impetus for developing Proximie. The software uses augmented reality (AR) and artificial intelligence (AI) to enable the user to see into and participate in an operating room that could be continents away.

“You could be sitting anywhere with your laptop or your phone, and you’ll be able to see the operating room [with Proximie],” Hachach-Haram said, noting that up to four views into the room are possible. “Those four feeds can include scopes, x-ray machines, echo, ultrasound, any imaging or anatomical structures that are relevant, and we can take those and overlay them to the patient in a way that’s quite immersive,” she explained. “And so it feels like a very multi-sensory experience. I can put my hands in the field and they’ll be able to see it on the other side on their screen in the operating room, and so it’s as if I’m standing right next to them, but I’m actually miles away at home or in my office on my laptop.”

Proximie is hardware neutral and can be layered onto any device, whether off-the-shelf or bespoke, Hachach-Haram said, which makes it scalable and accessible. It requires very little bandwidth and there is no noticeable latency.

Proximie can be used by many individuals at the same time. “We can take tens and tens of participants in these cases. So, every single session is really amplifying the reach to many more,” said Hachach-Haram.

Not only is Proximie useful for clinicians, but medical device companies are finding it helpful in teaching physicians how to use their products. “From a company point of view, they want to make sure that as many doctors in the U.S. and around the world are trained on their devices safely,” Hachach-Haram noted. “The faster that they can do that, the more people are going to be using them.” In fact, she said, a study she conducted concluded that when a company used Proximie, they could cut the time to train a doctor in half.  

By Susan Shepard | MD+DI

Image Credit: Proximie


About Peter Coffaro 506 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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