SoftBank backs Proximie in $80m round for AR surgery

Proximie, a British healthtech startup, has raised an $80m Series C round for its augmented reality tech which allows surgeons to advise on operations remotely around the world.

The round follows a $38m Series B in April 2021 and brings the startup’s total funding to $129m.

What does Proximie do?

Proximie, which was founded in 2016, states its mission as saving lives by creating a “borderless operating room”.

It uses augmented reality to allow a surgeon to remotely watch an operation and use their hands to demonstrate things to the surgeon conducting the operation, who sees the remote surgeon on a screen.

The aim is to democratise access to the most up-to-date and skilled knowledge on surgery practice, by helping surgeons advise each other from different parts of the world.

“Proximie is helping to bridge the surgical training gap in hospitals across the world,” says Dr Nadine Hachach-Haram, NHS surgeon and Proximie’s founder. 5bn people currently lack access to safe surgery, she says, and over 18m people die every year from lack of access to surgery.

Alongside helping surgeons collaborate, Proximie also records surgery to create a “digital footprint” of operations, a database of knowledge on surgery shared across the world.

Recent updates to the tech include integrations with wearables and a mobile app version.

By Freya Pratty | sifted

Image Credit: Proximie

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About Peter Coffaro 510 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com. Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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