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[ April 13, 2021 ] This Important Acquisition Is Starting to Pay Off for Stryker Digital Surgery
[ April 12, 2021 ] Medtronic’s robotic spine market lead threatened as smaller rivals look to edge in Digital Surgery
[ April 7, 2021 ] INSIGHTEC Investment Up to $150 Million Led by Koch Disruptive Technologies Press Release
[ March 31, 2021 ] DJO Invests in Next-Generation Augmented Reality Technology Primed for ASC Market Growth Press Release
[ March 31, 2021 ] Zimmer Biomet Introduces ZBEdge™ Connected Intelligence Suite of Integrated Robotics and Digital Health Technologies Press Release
[ March 30, 2021 ] Scientists use nanotechnology to detect bone-healing stem cells Press Release
[ March 30, 2021 ] Stryker, Zimmer make data and analytics top priority as robotic procedures ramp up Data Analytics
[ March 30, 2021 ] Augmedics, Augmented Reality Surgical Image Guidance Pioneer, Raises $36 Million in Series C Fundraising Press Release
[ March 25, 2021 ] HSS and LimaCorporate Open First Provider-Based 3D Design and Printing Center for Complex Joint Reconstruction Surgery Press Release
[ March 24, 2021 ] RSIP Vision Unveils Robust Metal Implant & Anatomical Segmentation Tool, for Improved Planning of Specialized Orthopedic Procedures including Revision Arthroplasty Press Release

Sales Reps May Be Wearing Out Their Welcome In The Operating Room

November 25, 2018

(NPR) – In the operating room, surgical masks and matching scrubs can make it hard to tell who’s whom — at least for outsiders. Patients getting wheeled in might not realize that salespeople working on commission are frequently present and sometimes even advise the clinical team during surgery. […]

How Salesmen Showed Up In Operating Rooms, And Why Hospitals Are Scrutinizing Their Presence

October 10, 2018

(NPR) – Sales reps have become integral to many surgeries that require medical device implants. But hospitals are finding that they can’t be easily shooed away. […]

Medical device representatives: The untold story

March 3, 2021

(Modern Healthcare) – The patient was a 77-year old diabetic with an ulcer on her big toe. There was almost no blood flow to the foot, and she was in terrible pain. The vascular surgeon examined the patient. A radiographic scan showed a calcium block in the patient’s leg, in the area around the knee. […]
Support grows for return of medtech reps to hospitals

June 12, 2020

(MassDevice) – Twenty-six more medical and surgical societies and healthcare associations have endorsed guidelines for the safe return of medtech company representatives to healthcare facilities during the coronavirus pandemic. […]
Why I Chose Precision OS and What I Learned in My First Year Working in Tech

May 16, 2020

As a 25-year veteran from the medical device industry, I am often asked, “How did you get into software?” I have been fortunate to work with some of the biggest medical device companies in the world. […]
Medtechs adapt to new sales reality amid halt on elective surgeries, hospitals’ financial stress

April 10, 2020

(MEDTECH DIVE) – One by one, medtech companies have warned investors that a temporary pause on elective procedures — the bread and butter for many device maker and hospital balance sheets alike — render best-laid 2020 forecasts obsolete. […]