Advita Ortho – OrthoFeed

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[ March 28, 2026 ] Robotic-assisted arthroplasty shows higher patient satisfaction and quality of life for total knee replacement; comparable infection rates to conventional surgery for total hip replacement Press Release
[ March 14, 2026 ] 6 Key Takeaways from Our Time at AAOS American Academy of Orthopaedic Surgeons (AAOS)
[ March 7, 2026 ] Medimaps Group and Radiobotics Announce Strategic Merger to Expand AI-Driven Musculoskeletal Imaging Portfolio Press Release
[ March 7, 2026 ] Zimmer Biomet to Release New Data, Highlight Key Innovations at American Academy of Orthopaedic Surgeons Annual Meeting Press Release
[ March 7, 2026 ] Stryker showcases continued innovation across orthopaedics at AAOS 2026 Annual Meeting Press Release
[ March 7, 2026 ] Smith+Nephew to showcase advanced Orthopaedic Handheld Robotics, Reconstruction and Trauma technologies during AAOS 2026 Press Release
[ February 28, 2026 ] Maxx Orthopedics Acquires TracPatch®, Expanding QRS® Platform into a Fully Integrated Recovery Ecosystem Press Release
[ February 15, 2026 ] Stryker introduces Mako Handheld Robotics with the limited market release of Mako RPS Press Release
[ February 15, 2026 ] VISIE Achieves Commercial Milestone With Launch of Partner APIs Press Release
[ January 24, 2026 ] Maia: Pioneering AI-Driven Surgical Assistance in Medicine Artificial Intelligence

Advita Ortho Launches to Advance Patient Lives through Orthopedic Innovation

November 15, 2025

Advita Ortho, LLC, today announces its official launch as a global medical device company dedicated to advancing patients’ lives through innovative orthopedic solutions. […]

10 Traits That Make a Medical Device Representative Great in the Healthcare Industry

December 16, 2023

(OrthoFeed) – In the dynamic and rapidly evolving field of healthcare, medical device representatives play a crucial role in bridging the gap between innovative medical technologies and healthcare professionals. These representatives serve as the face of their companies […]
Injuries mount as sales reps for device makers cozy up to surgeons, even in operating rooms

August 11, 2021

(Kaiser Health News) – Cristina Martinez’s spinal operation in Houston was expected to be routine. But after destabilizing her spine, the surgeon discovered the implant he was ready to put in her back was larger than he wanted to use […]
Medical device representatives: The untold story

March 3, 2021

(Modern Healthcare) – The patient was a 77-year old diabetic with an ulcer on her big toe. There was almost no blood flow to the foot, and she was in terrible pain. The vascular surgeon examined the patient. A radiographic scan showed a calcium block in the patient’s leg, in the area around the knee. […]
Support grows for return of medtech reps to hospitals

June 12, 2020

(MassDevice) – Twenty-six more medical and surgical societies and healthcare associations have endorsed guidelines for the safe return of medtech company representatives to healthcare facilities during the coronavirus pandemic. […]
Why I Chose Precision OS and What I Learned in My First Year Working in Tech

May 16, 2020

As a 25-year veteran from the medical device industry, I am often asked, “How did you get into software?” I have been fortunate to work with some of the biggest medical device companies in the world. […]
Medtechs adapt to new sales reality amid halt on elective surgeries, hospitals’ financial stress

April 10, 2020

(MEDTECH DIVE) – One by one, medtech companies have warned investors that a temporary pause on elective procedures — the bread and butter for many device maker and hospital balance sheets alike — render best-laid 2020 forecasts obsolete. […]