Smith+Nephew is taking the road less traveled with its ortho surgical robotics

British medtech giant Smith+Nephew chose a different path in the ortho surgical robotics space. One of its top robotics program leaders explains how it could make all the difference.

Faster, smaller and more accessible — those are the three descriptors that Sara Schneider uses to describe Smith+Nephew’s Cori robotic knee surgery system, which launched over the summer.

As the director of robotics program management at S+N, Schneider faced the challenge of making the design and engineering choices behind the company’s next-gen surgical robot.

The Cori robot is a big deal for Smith+Nephew because ortho surgical robotics is a hot area for medtech, even as the COVID-19 pandemic causes health systems to scale back elective procedures.

Stryker has enjoyed a great deal of success with its Mako robots, and Zimmer Biomet is seeking to compete with its Rosa systems. Smith+Nephew is making a bet with a system that isn’t the size of a mini-fridge with an arm, that doesn’t rely on pre-operative imaging, and that includes a handheld cutting tool that can fit a particular surgeon’s techniques.

“There’s more flexibility in the approach when you have that handheld piece that’s not anchored into this mammoth piece of equipment,” Schneider said.

She later added: “I think that the next few months, if not the next few years, will really show us how beneficial that technology is in the hands of surgeons.”

By Chris Newmarker | MassDevice

Image Credit: Smith+Nephew

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About Peter Coffaro 794 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the orthopedic industry. Recognized by MedReps.com as one of the top medical sales influencers in the industry; he has 10 years of combined sales management experience and has held positions as a Director, General Manager and Distributor. Peter has worked for some of the top orthopedic companies in the world - Zimmer, DePuy and Stryker. He is also the founder of OrthoFeed: a popular blog that covers orthopedic news and emerging medical technologies. Peter is a three-time Hall of Fame award winner at Johnson and Johnson and has an extensive background in organizational development, business development, sales management, digital marketing and professional education. Peter holds a B.S. degree in Biology from Northern Illinois University.

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