Should You Put Off Joint Surgery During COVID-19?

Zimmer Biomet launched an educational campaign in an effort to encourage people with chronic joint pain to make informed decisions about joint surgery during COVID-19.

Orthopedic companies are anxious to get patients back into the operating room for hip and knee replacements. Zimmer Biomet recently launched an educational campaign in an effort to guide people with chronic joint pain on navigating joint surgery during COVID-19.

The company said that the multimedia campaign, Don’t Let Pain Gain on You, is informed by the results of a new U.S. survey that reveals nearly half (48%) of joint surgery candidates have postponed treatment due to fears stemming from the COVID-19 pandemic.

“We understand why the pandemic has created uncertainty around elective procedures like joint replacement surgery, but we also know that for some people coping with chronic debilitating joint pain, postponing a necessary procedure could have a significant impact on quality of life and continue to cause life-altering pain and loss of mobility,” said Ivan Tornos, group president for global businesses and the Americas at Zimmer Biomet. “With this new campaign, we look to encourage people to have a proactive conversation with their doctor about joint replacement surgery and get the support and care they need to address their pain, safely and with confidence.”

The U.S. survey of 1,200 joint surgery patients, candidates, and caregivers, conducted in August and September 2020 by Wakefield Research on behalf of Zimmer Biomet, revealed that the vast majority (82%) of people who did undergo joint surgery during the pandemic said that they felt safe doing so, and 64% said they did not feel at risk for contracting a virus, such as COVID-19, at the site of their surgery.

By Amanda Pedersen | MD+DI

Image Credit: The New York Times


About Peter Coffaro 490 Articles
A growth-driven and strategic executive, Peter Coffaro commands more than 25 years of progressive management success within the medical device industry. Recognized by the World Journal of Orthopedics, Exponential Healthtech, and as one of the top medical sales influencers in the industry; he has 10 years of combined sales management experience and has held positions as a Director, General Manager, Distributor, and Vice President. Peter has worked for some of the top orthopedic companies in the world - Zimmer, DePuy, and Stryker. He is also the founder of OrthoFeed: a popular blog that covers digital orthopedic news and emerging medical technologies. Peter is a three-time Hall of Fame award winner at Johnson and Johnson and has an extensive background in organizational development, business development, sales management, digital marketing, and professional education. Peter holds a B.S. degree in Biology and Chemistry from Northern Illinois University.

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