Orthopaedic companies project ‘return to normalcy’ as electives recover in Q1

J&J, Smith & Nephew and Stryker reported seeing a light at the end of the tunnel during the first quarter as nonessential care rebounded, with a backlog of hip procedures pointing the way forward.

After bearing the brunt of a global slowdown in surgical procedures during the pandemic, the orthopaedic sector is seeing the first signs of a turnaround, led by demand for hip replacements.

Leading orthopaedic device makers Smith & NephewJohnson & Johnson and Stryker all reported hip sales in the first quarter that outpaced momentum in their knee businesses.

Patients in need of a new hip, it seems, are less able to withstand a prolonged delay in treatment than those in need of a knee implant. That’s because hip patients tend to have more acute injuries, according to Smith & Nephew executives.

“We’ve seen throughout the pandemic that surgeons have prioritized hip procedures,” Smith & Nephew CFO Anne-Francoise Nesmes said on the company’s first-quarter earnings call.

Knee surgeries, by comparison, are easier to put off, device executives said. Knees “are perhaps the most elective of the procedures in terms of being able to delay,” J&J CEO Alex Gorsky told analysts on his company’s call.

| MEDTECH DIVE

Image Credit: Adeline Kon/MedTech Dive

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About Peter Coffaro 457 Articles
Strategic, growth-oriented executive with over 25 years of leadership experience in the medical device industry, specializing in orthopedics. Recognized as a top medical sales influencer, I bring a proven track record in sales leadership, business development, and organizational growth. My expertise spans digital health innovations, including wearables, robotic-assisted surgery, and virtual reality. I am the founder of OrthoFeed, an award-winning platform focused on digital orthopedic technologies, and a three-time Johnson & Johnson Hall of Fame award recipient. I hold a B.S. in Biology and Chemistry from Northern Illinois University.

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