How Bad is COVID-19 Hurting Orthopedic Companies?

Orthopedic firms fight for stability during the pandemic.

The orthopedics market has been on a wild ride since the beginning of the pandemic. Shutdowns and uncertainty with elective procedures, which include but are not limited to orthopedics, have put a lot of twists and turns in the market. Companies in the space have seen hits to revenue and have had to modify plans to make it through this fluid market.

Rewind the clock to April of 2020. American Academy of Orthopedic Surgeons (AAOS) issued guidance that would set the tone for orthopedic procedures until this day. The organization gave guidance that suggested every locality should make its own decisions based on the availability of resources and personnel.

By Omar Ford | MD+DI

Image Credit: Alexandr Mitiuc / Adobe

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About Peter Coffaro 454 Articles
Strategic, growth-oriented executive with over 25 years of leadership experience in the medical device industry, specializing in orthopedics. Recognized as a top medical sales influencer, I bring a proven track record in sales leadership, business development, and organizational growth. My expertise spans digital health innovations, including wearables, robotic-assisted surgery, and virtual reality. I am the founder of OrthoFeed, an award-winning platform focused on digital orthopedic technologies, and a three-time Johnson & Johnson Hall of Fame award recipient. I hold a B.S. in Biology and Chemistry from Northern Illinois University.

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