The digital surgery revolution

September 7, 2022 Digital Surgery, Health Care, Innovation, Medical Devices, Medical Technology, Robotics

Digital technologies have the potential to transform surgery and medical device manufacturers are now evolving to advance this technology-driven revolution. So, how could ‘digital surgery’ lead to reduced variation, improved outcomes, and increased efficiency? Louise Frampton reports.

Pioneering medical technology firms are transforming the way surgical care is being delivered, driving a revolution in what has been coined ‘digital surgery’. One of the key innovators in this field is Johnson & Johnson MedTech. The Clinical Services Journal spoke to the J&J MedTech UK & Ireland leadership team to gain an insight into how technology is changing surgical approaches and improving outcomes for patients

The increasing emphasis on connected digital technologies has been reflected in a recent company name change from ‘Johnson & Johnson Medical Devices’ to ‘Johnson & Johnson MedTech’. Transitioning from ‘Medical Devices’ encapsulates the company’s strategic decision to move increasingly deeper into the world of digital technology.

At the start of this year, J&J MedTech announced a partnership with Microsoft to further enhance and broaden its ‘digital surgery ecosystem’ – the focus being on advancing surgical skills, enhancing workflows, and improving surgical decision-making, by leveraging Microsoft technologies to accelerate innovation. The company is bringing together the power of next-generation robotics, instrumentation, advanced imaging and visualisation, data and analytics, artificial intelligence, and machine learning.

“The world is becoming increasingly digital,” explains Hugo Breda, managing director of J&J MedTech for the UK & Ireland. “As a company, we are developing innovation that is changing the trajectory of healthcare. Innovation is in our DNA and there have been lots of ‘firsts’ in surgeries that have changed the way surgery is performed. Now, we are changing our name, as we believe the future is in combining medical devices and implants, with digital technologies and data analytics.

“Digital technology will play an important role in surgery and the move from analogue to digital will be a game changer – we want to lead that transformation. It will ultimately transform healthcare and allow clinicians to treat more patients.”

Breda believes digital technology will be particularly important in tackling the backlog, in the wake of the pandemic, but it will also mean better outcomes and a better experience for patients.

By Louise Frampton | Clinical Services Journal

Image Credit: Louise Frampton / Clinical Services Journal

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About Peter Coffaro 506 Articles

Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com. Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.