Drilling Down to the Potential of Data-driven Care

Orthopedic companies are racing to integrate technologies, capture data and produce meaningful insights from their efforts. Their investments are bearing out through market introduction and early adoption of new products.

Kevin J. McGuire, M.D., M.S., Section Chief of Orthopaedic Spine Surgery at DHMC’s Center for Pain and Spine at Dartmouth-Hitchcock Medical Center, is one of the early adopters. Last year, he used Medacta’s NextAR augmented reality (AR) navigation system to complete a lumbar fusion using intraoperative guidance.

NextAR displays superimposed surgical guidance onto the operative field in real time, allowing for data-driven decision-making based on the unique anatomy of individual patients. It’s part of Medacta’s MySolutions Personalized Ecosystem, an interconnected network of digital technologies that enable a holistic approach to personalized surgical care.

OrthoGrid also made news in 2022, introducing Hip AI to give surgeons access to real-time image analysis tools that enhance intraoperative fluoroscopy images and improve their decision-making during hip replacement surgery. The application helped usher in smarter hip navigation, an evolution the company says is redefining orthopedics.

“Surgeons are risk-averse decision-makers,” said Richard Boddington, Co-CEO of OrthoGrid. “They constantly interpret clinical information so they can make decisions that ensure reproducible outcomes for their patients.”

OrthoGrid provides data-driven solutions with an AI-powered ecosystem that detects and tracks specific anatomical landmarks through the company’s sophisticated grid network. The software is already helping surgeons achieve optimal anatomic and implant alignment while also tightening the surgical workflow.

Boddington called this development the true transformation of orthopedic surgery.


Image Credit: Marko Aliaksandr / Shutterstock


About Peter Coffaro 506 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com. Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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