The next X-ray? Seattle startup Proprio raises $23M to build high-tech surgical navigation system

June 17, 2020 Health Technology, Startups

Seattle startup Proprio has raised more cash to help build out its surgical technology that some investors believe will be just as transformative as the X-ray.

The 4-year-old company announced a $23 million Series A investment round led by DCVC, with participation from Cota Capital, BOLD Capital Partners, and Alan Frazier, founder of Frazier Healthcare Partners.

Proprio has a bold vision to change the way surgeons work with help of advanced technologies such as computer vision, robotics, artificial intelligence, augmented and virtual reality, and medical imaging.

The University of Washington spinout is developing a complete hardware-software solution with overhead cameras, head-mounted displays, and more. The system produces a live, real-time fused image allowing surgeons to essentially look inside a body without having to glance at another screen.

“It’s a hard thing to wrap your head around,” Proprio CEO Gabriel Jones told GeekWire. “But it’s like X-ray vision without the X-ray, in 3D.”

The idea is to rely less on traditional tools such as microscopes, loupes, monitors, and radiological imagery. Proprio aims to help lower surgical error rates, simplify workflow, and reduce exposure to radiation.

By Taylor Soper | GeekWire

Image Credit: Proprio

READ MORE

About Peter Coffaro 504 Articles

Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com. Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.