The report is hardly the first to question the ultimate usefulness of wearables in the practice of medicine, or to raise issues of physician participation and payment hurdles.
Forrester cited huge data gaps, a doubtful reimbursement landscape and numerous other factors that hinder their usefulness today. “Looking at the big picture, consumer data is a proverbial knife in a gun fight today,” the report observed.
Along with the fact they are designed more with consumers in mind, it appears based on the dozens of interviews Forrest conducted that physicians are highly skeptical of such devices and the information they provide.
“I didn’t get into healthcare to look at data. My passion is helping people,” one physician in the Midwest told Forrester researchers. Other doctors expressed concern that the data they receive from wearables is not accurate. “I need to be able to trust the accuracy of the data. Companies would need to publish large studies documenting the accuracy of wearables across populations,” said another physician who practices in Northern California.
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and MedReps.com.
Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field.
Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights.
Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education.
Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field.
With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.
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