Seattle startup aims to change surgery using AI, computer vision and augmented reality

Proprio chief medical officer and and co-founder surgeon Sam Browd using the Paradigm system. Screen shows an image of a vertebra. (Proprio Image)

In a former Boeing manufacturing facility near Seattle’s waterfront, a six-year old startup is readying a system it says will change surgery.

Proprio‘s technology enables surgeons to see key structures on a screen in three dimensions in real time. The system helps clinicians place incisions and guide placement of hardware, such as devices that can help straighten a spine.

The name “Proprio” is a play on the word “proprioception,” the body’s ability to sense its own position in space, said CEO and co-founder Gabriel Jones during a recent tour of the company’s headquarters.

“For surgeons, that’s incredibly important,” he said. “They need to understand how the anatomy and the biology react, how they can treat it.”

The company, said Jones, is “about enhancing what clinicians can do.”

Proprio has submitted its marketing application to the U.S. Food and Drug Administration and is expecting clearance for the system, called Paradigm, in early 2023. Multiple clinical sites at medical institutions are poised to start using the product if the FDA gives it the green light, and commercial launch is expected to follow, said Jones.

The system has been tested primarily for spine and cranial surgery, some of the biggest sources of revenue for hospital systems and a target market for Proprio.

By Charlotte SchubertGeekWire

Image Credit: Proprio


About Peter Coffaro 504 Articles
Peter Coffaro is a growth-driven and strategic executive with over 25 years of progressive management success in the medical device industry. With a proven track record and recognized expertise, Peter has established himself as one of the top influencers in medical sales, as acknowledged by prestigious publications such as the World Journal of Orthopedics, Exponential Healthtech, and Throughout his career, Peter has accumulated 10 years of combined sales management experience, excelling in various roles including Director, General Manager, Distributor, and Vice President. He has worked for industry-leading orthopedic companies such as Zimmer, DePuy, and Stryker, solidifying his deep knowledge and network within the field. Peter’s passion for innovation and emerging technologies led him to found OrthoFeed, an award-winning blog covering digital orthopedic news and emerging medical technologies. Through this platform, he stays at the forefront of the industry and contributes to the dissemination of valuable insights. Peter is a three-time Hall of Fame award winner at Johnson and Johnson, demonstrating his exceptional contributions and impact on the organization. His expertise extends to areas such as organizational development, business development, sales management, digital marketing, and professional education. Peter earned a B.S. degree in Biology and Chemistry from Northern Illinois University, further complementing his comprehensive understanding of the medical field. With his wealth of experience, strategic mindset, and dedication to advancing healthcare, Peter Coffaro is a valuable asset and leader in the medical device industry.

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