Seattle startup aims to change surgery using AI, computer vision and augmented reality

Proprio chief medical officer and and co-founder surgeon Sam Browd using the Paradigm system. Screen shows an image of a vertebra. (Proprio Image)

In a former Boeing manufacturing facility near Seattle’s waterfront, a six-year old startup is readying a system it says will change surgery.

Proprio‘s technology enables surgeons to see key structures on a screen in three dimensions in real time. The system helps clinicians place incisions and guide placement of hardware, such as devices that can help straighten a spine.

The name “Proprio” is a play on the word “proprioception,” the body’s ability to sense its own position in space, said CEO and co-founder Gabriel Jones during a recent tour of the company’s headquarters.

“For surgeons, that’s incredibly important,” he said. “They need to understand how the anatomy and the biology react, how they can treat it.”

The company, said Jones, is “about enhancing what clinicians can do.”

Proprio has submitted its marketing application to the U.S. Food and Drug Administration and is expecting clearance for the system, called Paradigm, in early 2023. Multiple clinical sites at medical institutions are poised to start using the product if the FDA gives it the green light, and commercial launch is expected to follow, said Jones.

The system has been tested primarily for spine and cranial surgery, some of the biggest sources of revenue for hospital systems and a target market for Proprio.

By Charlotte SchubertGeekWire

Image Credit: Proprio

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About Peter Coffaro 445 Articles
Strategic, growth-oriented executive with over 25 years of leadership experience in the medical device industry, specializing in orthopedics. Recognized as a top medical sales influencer, I bring a proven track record in sales leadership, business development, and organizational growth. My expertise spans digital health innovations, including wearables, robotic-assisted surgery, and virtual reality. I am the founder of OrthoFeed, an award-winning platform focused on digital orthopedic technologies, and a three-time Johnson & Johnson Hall of Fame award recipient. I hold a B.S. in Biology and Chemistry from Northern Illinois University.

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